Fragrance Advert

Male Gaze Theory

The male Gaze Theory

My Opinions and thoughts

Within the male gaze theory it’s mainly based on the way a men see women, how women see themselves and others. The whole concept of that perfect curve and body makes the women and the men attracted to the advert or the production.

The quote “Mulvey suggests that the audience view the films in two ways: voyeuristically and fetishistically. “  Suggests that when women wear seductive clothing such as lingerie and there are areas in a production where the camera has zoomed into a specific seductive area in a woman’s body would affect the woman and the man. In my opinion when these types of women are used within the production and you have low self-esteem, these types of women who you mainly look up to, but in my opinion I believe this would be cutting off the whole other type of women that are out there. These types of theories and production aspects used in a production could affect the woman’s mind. In my opinion it would put some women who are wider and larger confidence low, and also they would want to become them, these types of productions are the type of productions which make many teenager young go into bulimia, anorexia  and other eating disorders as they want to be like those females on the TV, as the teenager girls would want to attract the males which they like, so if they become like those women on the TV they would be able to attract them, as women do like to be chased. When girls want men to chase them, they mainly look up to these types of women on the media to get confidence. So in my opinion I find it irrelevant when they use women who are sexually attractive to persuade women to buy a product and also within a male’s production, as this would be offending many different types of women, including myself.

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Reference

(1) Google Images: Laura Mulvey-Male Gaze

History OF Cadbury Adverts

Introduction

In this blog I would be analyzing different types of adverts which Cadbury have produced and how these adverts have changed in order to gain more customers, sales and profit.

The question below will be my main concentration and I will be answering and analyzing the question throughout the whole blog.

"Is 'joyful' content in television adverts more effective than 'persuasive' advertising techniques?"

In my opinion I believe that the whole content of an advertisement being more joyful is more effective rather than persuasive technique. When the advertisement engages with the audience and have an effect on the audience in a more emotional aspect, it will draw the audience more into the advert. For example within health related types of adverts they use emotional types of techniques to engage with the audience in order to get the audience attention. However within a persuasive technique type of production, they use statistics and tactics such as the Lauren Mulberry theory, intersexuality and also specific wording in order to get the audience to engage the product.

History of Cadbury Adverts

Background info:

(1)

* 1867

Cadbury Cocoa Essence began advertising. They highlighted the purity of the product with the slogan ‘Absolutely pure, therefore best’. 

Cadbury Cocoa Essence have begun advertising and made a slogan

1900

Cadbury gained the help of a popular artist Cecil Aldin to create a series of posters and press adverts to advertise their products.

1920s-30s

Cadbury promoted their products through the war by creating the ‘Chocolate Mystery Man’ character. He gave out free gifts, but only if he could be found.

1928

Cadbury Dairy Milk poster campaigns began using the iconic ‘glass and half’ slogan and image to stress its high milk content. 

1930s

Cadbury’s status as the nation’s favourite brand becomes the most important feature of the company’s advertising.

1938

150,000 people went on the factory tour every year. It began in 1902 to link people more closely with Cadbury.

1939

During the 2nd World War Cadbury Dairy Milk disappeared. Cocoa and chocolate was under government restriction and only rationed chocolate was sold.

1951

‘The Bourneville Story’, a film promoting Cadbury, was made and shown cinemas around the country. 

1955

Cadbury Drinking Chocolate was one of the very first ads on commercial television in this year.

1957

Cadbury commissioned thirteen one-minute films shown as TV adverts. These ads described the harvesting of the Cadbury chocolate ingredient.

1959/60

Flake TV advertising began; it used the iconic theme of a woman sensually enjoying a bar of chocolate on her own.

1970-1974

Memorable television ads raised the sales of Cadbury Fruit & Nut and Whole Nuts by 73% (‘everyone’s a Fruit & Nut Case’, ‘NUTS whole hazel nuts’).

1983

The Wispa Bar launched including televised ad campaigns featuring comedians and comic actors talking about the new bar.

1990

Cadbury World opened a £10 million replacement for factory tours. 350,000 people visited in the first year.

1996

Cadbury began a £10 million annual sponsorship of Coronation Street, reaching an audience of eighteen million people.

2007

(2)" The Cadbury Gorilla Advert premiered immediately becoming one of the most popular adverts in recent years" The years have changes and the product which the business makes has changes, the reason why the business would do this so that the business is able to keep up to date with the consumers demands and to keep up with the society and what they would want. The slogan at 1st which the business went by around the late 1860s, was "Absolutely pure, therefore best’. " they used within this slogan so that the consumers are able to see that the product is good for them, they would use advertisement such as posters to advertise the chocolate and how it was made. They would use colours such as orange, cream and brown. Those colours at those times where the main colours which would capture the audience attention and those colours were the "joyful" colours which resembled happiness to the consumers.

 

 The business started the change the way they advertise the product, so they started to advertise on the television and what the business did was they made a advert in 1955, the advert was broadcasted in September time and the advert was able the drink Cadbury makes. At around late 20th century is when the business starts to make chocolate bars, the business made a "caramel bunny". The product does this so that the business get known and they have a brand image, the brand image they create they would want to create more strategies which would make them more successful, so the product "caramel bunny" was made because of the consumers demands, the product was seductive and sexy which meant that if “women" eat this, they would feel sexy and seductive. As you can see this will change as the years go on.

In my opinion I believe this advert is both joyful and persuasive, the reason why I think this is because the advert contain some form of humour, using animation gives the advertisement a little feeling of light and happiness, using the animals and the whole animals jumping around makes the consumer feel as if this product would give them that energy which the animals have. As it’s an animation, it’s funnier as people would take the advert very lightly and wouldn't be more relaxed. It’s also persuasive as it used intersexuality, this is a good use of persuasive technique as the production team wanted to show as this product is seductive they want to resemble the bunny to "Jessica the Rabbit", as she is known to be a very beautiful woman, but a cartoon character. As the advert is mainly aimed an older women, children would be able to watch this advert as it’s a cartoon.

(Picture below Jessica Rabbit)

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The Cadbury's Crème Eggs advert was introduced after this one, this was made when Easter, the reason the business started to this was because the business wanted to be with the trend which is going on and the business knew if they started to do this because people would be wanting to buy Easter eggs in the Easter term, this would then indicate that the business would be able to be very successful, as people would want to try out new products which Cadbury makes. The advert in my opinion is "Joyful", because the overhead (Voice) is very joyful, the tone of the speaker brings energy to the advert in order hand it allows the advert to come to life, this would mean that the business would be able get more customers, for example children, as children would want to buy the product as its Easter and it has bunnies and the way the speaker speaks persuades them to want their parents to buy the product.

Fallon (Glass and Full Productions)

Glass and a Full Production helped Cadbury be able to change their whole way and just of their adverts, the way the advertisement changed from how it normally used to be, this was when the brand image of the production became more successful, the production crew gave the business a whole new light and a whole new meaning to the business success. The 1st advert which was made is the Gorilla advert. The Gorilla advert went so successful, that the advert received *YouTube received 500,000 page views in the first week after the launch*(4)

 The reason why Cadbury decided to this was because (5) *Dairy Milk was losing share & traction to Galaxy.  We had to get the love back for Cadbury's iconic brand.*

 The song which they used "In the air tonight" by Phil Collins, and the Gorilla playing the drums was watch captured the consumers and other competitors attention.

Within this piece I believe strongly that this advert is classed as a "joyful" advert the reason being that the whole purpose and reason for the advert is to entertain, the entertainment is all within the advert, this means that the advert purposely did this. The whole effect of a monkey being able to play a musical instrument and the classic and well known song playing would amuse the consumers. The advert brings humour and would make the consumers happy.

 

Eyebrow

As the 1st advert which was released went so successful, the business decides to make another type of advert which isn’t similar, however odd, unusual and would keep the consumers entertained, this where the eyebrow advert comes in." Eyebrows’ had 7.5m hits on YouTube and was taken into popular culture...” (6)

The advert consists of two young children and some music. The advert chooses this particular type of advert so that the consumers are able to find it interesting and it would entertain them. The whole purpose of the advert is to have a new meaning and use new ways to attract consumers to the business compared to their competitors. The whole new use of advert got the business more successful. In my opinion I believe this advert is "joyful" as the advert amuses and entertains the consumers, this is very important to the business as it allows them to be able to watch and relax.

Conclusion

Question: "Is 'joyful' content in television adverts more effective than 'persuasive' advertising techniques?"

In conclusion to all the result and the history of Cadbury advert, the business made their adverts very "joyful" and persuasive at the same time. The reason being the business use the right intentions and the right intextuality  while creating the advert, such as for example the "Jessica rabbit" type of advert where the product resembles a meaning or a purpose which persuades the consumers to buy the product as they would be able to engage with the product. Also its joyful with the colours used, the music which is also used as the music amuses the consumers yet also it has some sort of emotions and persuasive techniques added to the production in order to engage with the consumers.

Reference:

(1) http://adhistory.wikispaces.com/Cadbury

(2) http://adhistory.wikispaces.com/Cadbury

(3) Google Images - Jessica Rabbit

(4) http://en.wikipedia.org/wiki/Gorilla_(advertisement)

(5) http://www.fallon.co.uk/work/show/id/22

(6) http://www.fallon.co.uk/work/show/id/22

Anti- Smoking

Anti-smoking ad

•  Mise-en-scene

    -  gloomy, dull colours are used to represent the depressing moment and atmosphere within the hospital.  the colours used are to represent a message and emotion. The use of colour portrayed the whole concept of smoking being a dark and bad habit which people have, but also to show the patient is weak, as the colour grey is resembled as being a ancient and dull colour, which also contrasts with the man being old and him being ill is making him weak and dull.

- Setting, The man is in a hospital is a technique which the producer used in order to pull heart strings, they did this so that the audience have more empathy or sympathy for the character, so that it would allow the audience to be more aware of the danger of smoking.

- Hospital - Those whole concept of the man being in a hospital is used to pull heart strings and as the whole advert is just the man in the hospital it being there consistently, is signified to show the audience that being cured will take a long time from such illness. 

-Props, there are hospital machinery near him, sound affects such as the "beeper" there to check  the patients heart beat, the producer used this in order to show that the patient is weak and on the edge of dying. As well as in bed not being able to talk or breath.

• Camera Angles 

 

The main camera angle used is extreme close up, this camera angle was used in order to get the consumers attention of the patient, also within the extreme close up camera angle it is signified to show emotions, as this would allow the audience to see the skin of the patient and also to see the material around the patients nose,  the whole concept is used to show emotions.

• Product

The product of this advert is NHS smoking helpline and how they can help people to stop smoking before its too late.

• Plot

The advert shows a smoker who had smoked for a long period of time and his telling his story of how smoking has effected his family and what was done to him when he was affected or hurt. The characters is shown in his bed, with a tube in his nose, this is used to create a more touching atmosphere. When the central character is speaking there are subtitles at the bottom, as people may find it difficult to understand what his saying. 

• Target Audience

The target audience are to any one who trying to stop smoking or have any family or friend who is affected by smoking and they are scared that they are in risk within themselves. It is also aimed to help those people rather then pushing them towards something which they aren't mentally, emotionally or physically are't able to stop.

• Advertising techniques 

Most common technique they used in this advert was the whole "heart string", this is an emotion which is embraced in the whole advert. It was used so that the audience feel sympathetic towards the central character. They also used the extreme close up camera shot in order for the audience to see the central characters face and struggle.

• Sound

The sounds which are used within the advert is the characters voice and the "beeper". this was used in order to concentrate on the character struggling to speak and also the beat of the beeper is to show how the character is still alive, yet is finding it difficult to breath,

• Content Signs

Signifies and Signified consists of  the content signs, so within this advert the Signifies are the hospital, the tube and the character in the hospital bed, this signified the whole concept of this character illness is serious and that he is very ill.

Smoking: I Wanna Be Like You

• Mise En Scene

-  The colours used within this advert portray a happy and jolly atmosphere, as they use the daylight and the colour of the characters clothing embracing a happy atmosphere, the colours are used in order to represnt the innocent of the childern, however within the end of the advert the lighten has been dimmed and shows the mother in the light and the child in the dark, showing the whole concept of the child being affected by the mother.

- Setting , there are different types of locations which the advert used. The different types of locations are areas which families would go to and also they would be at, from being inside the house, kitchen, living room to outside the garden and the pavement.

- Props the objects such as high heels, razors, cooking equipment and many more are used because those are the type of products which parents use and the children would use to imitate their parents but with the supervision of their parents.

• Camera Shots

There are various different types of camera angles, from close up to long shot and also medium shot, these types of camera angles are used in order to show what the characters are doing, as the frames are changed and its snappy so that it catches the audience attention. 

• Advertising techniques

Comedy is the main advertising technique used within this advert, as they have the whole perfect family image as a advertising technique, the whole child imitating the adult was used so that the audience can engage with the advert and feel related to the advert. It will grab the audience attention as in the end they show the child imitating their mother (smoking), so it would be an eye opening towards the audience.

• Sounds

Edited music/sound was used within this advert. The diegetic sound track "I wanna be like you" from the children animation book/film The Jungle Book. The song was used to imitate the whole purpose of children wanting to be like their parents, but also them using the child would portray as a happy advert, yet however changes at the end.

There are non-diegetic sounds (Voice Over), this allows the audience to know what the whole purpose of the advert contents of, allowing the audience to understand.



Content Signs:

The signifier includes adults using objects and their children  imitating them while they are doing their work, such as cooking, gardening, using razors and all sorts. This signifies that children enjoy imitating their parents. 

Government release new hard-hitting anti-smoking advert

•  Mise - En - Scene

Colour -  the colours used are dim and dull, the colours are used to portray the dark and weakness mood of the mother smoking, but also the colours are used to covey a message that smoking is a dark habit. 

Setting-  the setting is within a normal, middle class family. They used this type of setting to portray the perfect middle class family type of image. As a family home is a place where a child and its family can feel safe and secure, having the fume/smoke emerging around the house shows that smoking is dangerous.

Props - the equipments used are fume/smoke, a babies rocking basket, fridge with the a family picture/ kids drawing.  These types of props were used to draw attention to the whole purpose of how smoking can affect a families as a whole either then themselves. 

• Product 

 The product of this advert is the NHS Free smoking kit

• Plot

The plot of this advert is a mother who is smoking outside, think that she will not affect her child if she smokes outside with the door open. Yet however the smoke is still able to come near the child. There are two main characters which in this case is the mother and the child. The camera uses selective editing so that the advert catches brilliant effects, and would catch the audience attention, as there is fume/ smoke from the cigar traveling around the room.

• Camera Shot

There are extreme close up shots on the child's finger, as its showing the fume running around the child perfect small fingers, the advert is portraying an image of a delicate child being affected by this. 

There is another camera shot, ( long shot) where the producer is showing the whole room being flooded with fume and smoke. This type of camera angle was used so that the audience can see the particular areas which the smoke can reach near to and how passive smoking can be detected. 

Also the other camera shot is (medium shot) on the mother when she was smoking, showing her body language 

•   Advertising Techniques

 The advertising techniques used within this advert is mainly to capture the audience attention and them to feel sympathetic towards the child who is being intoxicated by the fume. It also uses the technique of  using selective editing, this is when the producer uses special affects to portray a image of "passive smoking" and how passive smoking can be carried around and how it affects people around the smoker. 

Another type of technique used is percentages and statistics, the producers used this in order to get the audience attention, as they believe the statistics which are been given o them. 

But also the other technique they used was emotional technique "pulling heart strings", the producer used this to make the audience feel more emphatic and sympathetic towards the child.

• Sound

The sound used are edited, the main edited sound used would be the fume. The way the fume is moving the producer would make the sound for the speed of the fume and also the sound is very "creepy and gloomy"  they done this so that the producer is able to capture the audience attention and also to see how this fume would affect the child.

• Content Signs

The signifier of this advert is the child and the fume around the child, this signifies that the fume is very dangerous towards the children and that smoking as a whole is very dangerous towards the person who is being affected by it or the public around it. 

Comparison: 

The main purpose for all of the advert is to help people to stop smoking and the whole content of Anti-Smoking Kits and Help. Also as within all the adverts they used elderly and younger people, they are trying to presume a message on how smoking can affect people that are week.

Within the 1st advert, it is a helpline for people who are trying to stop smoking, within this advert their target audience would be smokers and people who are on the verge and on the edge of being damaged or badly affected by smoking.

Within the 2nd advert it is a anti-smoking aid, helping people to stop smoking and to help them to find other ways to calm or to stop them from smoking near their family or others.
Within the 3rd advert, the main aim is how smoking can be influenced, as the whole content of a child copying their parents, its very bad for a person to smoke near their children.

As a whole within all the adverts its a reality check and a warning for the consumers telling them to stop smoking, The whole ideology of perfect family persuades the consumer more to want to smoke and this is used to aim at the right target audience, such as mothers and fathers who have young children and offspring. Images and shoots which are used to portray the image of smoking bad, as they used vulnerable people to star the adverts, that would then persuade the consumer to think about smoking and what it can cause, as this would be the technique of "pulling heart string". They also used strategies such as selected editing within the 3rd advert, this is when the advert use edited material, this can be where the business would zoom close to the toddlers hands and would show the smoke travelling around them.

Within all the adverts the main purpose and aim is passive smoking and how people can stop smoking. The whole advertising techniques used are family and how family can be affected by members of families smoking. As many people try to convey a happy family type of image, the adverts are trying to persuade people who have smoking problems to get help and aid from the NHS to help them to not smoke. Within all the adverts they used emotion to pull heart strings, emotions is the main type of advertising techniques used within these types of adverts in order to capture the audience attention.

Structure of Advertisement

The whole point of a advert would be to promote a product/service through the use of media. The reason many business are making adverts are so the customers/audiences are able to realize the products which this business sell. The use of advert is use to persuade the audience to buy the product. To create a advert, there are many different types of strategies.

Within children adverts the use of animation is important, as it would engage the audience to the product. the use of animation is used as its more of a childish nature and the characters used would allow the children to be more interested in the advert. Yet also how children are very demanding, when the business start to use animation/cartoon characters which are known, the children would want the product as their favorite cartoon character is based upon it. When there are other adverts for children such as toys or yoghurts, the type of characters used are white middle class families, as they are normally classed as the perfect family. The reason the business/producer would use this type of stereotypism is so that the audience would think that if they buy the product that they would be like the family which is presented to them.The producer would do this for that specific ideology of perfect family. Teenagers adverts would vary as they would be more based on SIM card adverts, clothing, fashion retails and studies. The reason being as those topic are mainly the main topics and products which teenagers are able to afford and are interested in. The use of language would also be more informal, such as the Phone4U adverts they have slang and catchy slogans which would allow the audience to mesmerize. Another type adverts would be charity adverts, these are more emotional and based upon a more sympathetic and empathetic role. The producers would use young kids, mainly the ones who live in 3rd world countries and their ethnics would be mainly Asian or Black Africans.



Narrative
The base of a narrative advert is that its based upon a story or creates a story which the audience can relate to or for the producer to get the point of the product across. Within this section i will be evaluating liner narratives with examples.  Liner narrative adverts are adverts which have a beginning, middle and end so that it has a specific point of the advert. Most liner narratives would be used so that they are reliable and so that the audience can understand the just of the product.

Introduction:
 within this video,  i will be analysing the different types of structure and strategies used within it the video. As this is a narrative type of structure, the reason why renault used this structure was so that they can bring up that ideology of a family and the car changing with them. The colours used are imporant and it resembles



This video is an example of a type of liner narrative.

Non- liner Narratives
Non liner narratives adverts are adverts which have a story however they don't have a logical order. This indicates, that the advert would be setting out a specific type of message, however the story they are conducting within their advert would be non-liner and the story which they made wouldn't be at a logical order. The advantage of a non-liner advert is that they are unique and can be used to make any type of purpose or business 'catch phrase' more interesting. An example would be the guiness evolution advert, as known to have a pint of Guinness is long, and you would have to wait for it; in a long period of time, the advert explains how waiting for the drink would be worth it other then the customer wanting to get the other cheap and quick drinks.




 The advert above, explains how evolution was created and the whole scientific measurements of evolution, it shows that these people who have been going through this cycle, was waiting for this specific drink to be maCGIde for them. So that explains the whole 'unique' idea of evolution being made and used.


Realist adverts
These advantages are combined with more of a realist atmosphere and scenario. Realist adverts are used so that the audience can relate to the advert, they are more sympathic and empathic scenarios, the reason realist adverts use more emotional scenario's is so that the audience can relate to the issue and so that the customers are able to want from the advert. However there are other realist adverts such as on-line shopping, supermarket business advertising their products, or even Colgate a well known realist adverts. Realistic adverts combine more of a logical issue, they would be mainly selling at products we do in need in life, for example ASDA adverts, we may need products from that store in order to live.




This advert above is an example of realist adverts. As they explain the compensation the people can take, the  scenario they have used  is realistic and would allow the audience to engage with the advert.

Anti- realist
Non realist adverts are adverts which are not realistic, this indicates either they are animated or have scenario's which isn't realistic. Non realist adverts are more fantasy based adverts this indicates that these adverts use a more different and non realistic things to adjust at their whole point of the advert.



As within this advert, it has women who are angels, which are used to describe the type of people that these people would attract if they use this product. These non realistic adverts are used to get the audience more interested in the advert.

Animation
Animation adverts are adverts which use non realistic elements such as cartoon and CGI. The use of animation is used so that the producers allows the adulters to express thier 'inner child' this importance of this, is so that the producer allows the audience to think more forward to the whole idea of the advert.



The Coco Pops adverts allows the audience to have their inner child be represented. The use of animation allows the customers to enjoy the production. This advert is mainly aimed at childern, as this advertisment is a product for childern. The charactor used, is well known and his known for this product, so havin this character within this product would get the childerns attention. As the childern would want to have the charatcteristics and adventures that these charactors wihtin this advert have. So this advert allows the target to be able to feeel as if they would be able to do these types of activities.


Documentary:

Within this advert/documentary its allows the audience to be able to see the turnover which dominos have made when they have seen all these negative comments from the consumers. Within this advert it allows the audience to be able to see the change which Domino's habe made when they seen all these types of conflicts within social media websites. This advert also allows the consumer to engage with the lifes of the workers within Domino's, as this would help the audience to be able to see the hard work these people are adding when they are working and providing a service for them.

The use of documentary adverts are so that the advert is able to send a effective communication within the audience being able to convey a social relevant message about the matter in hand. Also within documentary adverts, it mainly a persons life being exposed within the piece of media, the advantage of this is so that the audience are able to know more about the business or the products they make, as for example within an this advert the main aim is so that the business allows to show the audience that they have changed their ways on the way they delivery their products, but also on how the product is made, so within this documentary advert and all other documentary adverts it allows the business to send out relevant information about their enterprise.

Celebrity Endorsement 
Celebrity endorsement is when the advert use celebrities or famous people within their adverts. The purpose of the advert having these types of people within their adverts is so that the audience pay more attention to the advert,but also as people would think that they would be have the skills and characteristics as this celebrity, that indicates when products such as Nike make a brand, they would use celebrities to persuade the customers to buy the product. For example one of their products are named after a famous basketball player "Michael Jordan" he is well known for playing basketball at the greatest skills and talents, so naming the product after him would mean that the product would have the same characteristics and skills as this celebrity, as then people would buy it because they believe that if they buy the product, they know that this celebrity uses it, so as they want to be the celebs, they would want what the celebrity has.



Within this advert, its advertising a game "Dance centre 3". Within this advert, they have many people dancing and dancing against each other, they have used "Usher" as a celebrity endorsement, as he is known for dancing having skills when he dances. So using him in this advert would mean that when the audience play this game, they are able to move like usher, have the skills of usher and be able to enjoy dancing like he does. So using him as an celebrity endorsement persuades the consumers to buy the product.


Talking Heads
Talking heads is a way of using the people in the advert as ordinary people, who the audience can relate to because the shot within the camera is in the same angel, so this indicates that within the advert it looks like the person is talking direct to that consumer.  Its normally a person who is trying to buy a product, so they speak towards the camera to make it look like that they talking straight to the consumer and trying to summarise whether they should buy a product or not. However there are talking heads adverts where the person speaks directly to the camera but about a company or an enterprise for example in ASDA, the employees speak directly to the camera explaining all the good things about this enterprise. 



Within this advert the main point is that this person is talking about a one of the products which the business sells, he speaks more in depth about the product and how buying this product would affect the consumers. As you can see within the advert, the main is describing the features of the product, yet directly to the audience, as if they having a one to one type of conversations. ASDA used this type of advert, so that they are able to have a demand within that specific product, this indicates that they would able increase their sales within these types of products.

Stand Alone Series
A stand alone advert is an advert which is made within a long period of time, so this indicates that this advert would take time and more plan and influence was added to the production, these types of adverts are very strong, as they would keep the audience attention, yet also it allows the audience to remember the production very easily. A series is a on going type of drama, so within an advert, it would be an on going advert which would be within a long period of time, yet it changes every week or every month. The reason for stand alone series is so that the audience are able to memorise the company/product, yet also it helps the business to keep the audience attention. However the disadvantage about stand alone series is that they are very hard to produce as they take time to make, but also a lot of investment would be taken as they would have to spend lots of income within the production. 




BT broadband advert is a well known advert, as it started off with a boy who was moving out of his house for university, so the journey carries on, as there is lots of different types of events happening within this series advert. The purpose of the advert having this is so that BT are able to show the types of broadband services they have, and how people can use them within their ordinary lives.