Within this blog i would be analyzing the different types of strategies within a specific research company, within this company i would be writing about the things they do, how they measure audience viewing and how their business allows advertising companies to advertise their products. I would be blogging about BARB, a London based business, and however BARB provides the most robust in home TV measurement system in the world, monitoring over 5,000 UK representatives’ homes.
Data provided
The data that is collected is up to date, the reason they have their data up to date because the information is vital to advertising companies, as it assessing the programming, channels or advertising performance and but it also provides the basis airtime advertising trading. The data is collected each day at 9:30am the data is then released to the TV industry as over night viewing figures. The data also collected in every minute by minute, which indicates that the data that is collected is accurate and also the data collected allows new advertising companies to be able to see the audience figures which have been released.
The data collected
What sort of adverts we see at certain times of the year?
Month
|
Seasonal event
|
Products advertised
|
January
|
Diet and Health
|
Gym memberships
|
February
|
Valentines Day
|
Roses, flowers, relationship online sites, chocolate, jewellery, hotels
|
March - April
|
Easter products
|
Chocolate, chocolate bunnies, chocolate eggs.
|
May
|
DIY. Bank Holiday
|
Gardening material, DIY material
|
June
|
Summer sales
| |
July
|
Holiday activities
| |
August
|
Sport / Football
| |
September
|
Back to School
| |
October
|
Halloween
| |
November
|
Christmas
| |
December
|
Boxing day, christmas sales
|
